Is Your Money-Back-Guarantee An FTC-Violation Waiting To Happen?
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Inside The Episode
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When it comes to money-back guarantees and refund policies, you could be playing with fire.
In today’s “Don’t Say That” episode, Greg dove deep into just how risky it can be when you try to play games with your refund guarantees.
Discover the shocking truth about guarantees, including:
- Why even perfectly executed money-back offers are a magnet for the FTC…
- The sneaky “weasel words” marketers use to wriggle out of refunds (and why the FTC hates them)…
- How relying on customers to ASK for refunds could torpedo your “risk-free” claims…
- The 3 key things regulators look at to determine if your business is legit (hint: chargebacks and refund rates are red flags)…
- Why “results-based” guarantees are a surefire way to get slapped with an earnings claim violation…
Don’t worry, we’re here to help.
Greg also reveals the only way to make guarantees work without sending the FTC into attack mode.
The key takeaway? If you’re going to lean on a “you don’t pay unless” promise in your marketing, you better be willing to proactively issue refunds to anyone who doesn’t get the promised result. No excuses, no hoops, no nonsense.
Anything less, and you’re just begging for trouble.
Hosts
Anik Singal
Greg Christiansen
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