Inside The Episode
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When it comes to social media marketing, the rules of compliance aren’t just suggestions – they’re 100% necessary. Even if you’re not selling anything in your “free” content.
In this week’s “Don’t Say That!” episode, Greg dives deep into the murky waters of organic content, revealing why even your “free” posts could land you in hot water with regulators.
Discover the critical compliance violations hiding in your social feeds, including:
- Why your YouTube titles and podcast episodes could trigger an FTC investigation…
- The dangerous myth that “free content” isn’t subject to the same rules as paid ads…
- How to feature guest experts without taking on massive liability for their claims…
- The fine line between building credibility and making implied earnings claims…
- Why chasing viral views with clickbait could attract the wrong kind of attention…
But there’s some good news too…
We reveal practical strategies for creating engaging, compliant content that attracts high-quality leads instead of regulatory scrutiny.
Here’s the deal. Building a smaller, more engaged audience with honest messaging is far more valuable (and less risky) than chasing viral views with hype and exaggeration.
So whether you’re a YouTube sensation, podcast host, or Instagram influencer, this episode is a must-listen.
Hosts
Anik Singal
Greg Christiansen
Don’t Say That! The Book Launches Feb. 13th!
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