Inside The Episode
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In today’s episode, Greg and I dive into a complex and often misunderstood topic: proving “typicality” for results-based testimonials. This is one of those compliance areas that can catch marketers off guard.
Remember: if you use a results-based testimonial, you need to show that it’s what your “typical” customer is getting.
This compliance area can easily catch marketers off guard—and recent FTC guidance on multi-level marketing companies has made the stakes even higher, whether you’re in MLM or not.
What You’ll Learn:
- How recent FTC reports on MLM companies could hint at future enforcement actions…
- The exact steps to substantiate customer testimonials to meet FTC guidelines…
- How many customers you need to survey to get a representative sample…
- How to set up the right system on the FRONT-END can help you get this data easier and cheaper…
- Real-world case studies: What happens when companies don’t have their “typicality” data locked down…
Listen in as we navigate this tricky compliance minefield and share actionable insights to reduce your risk!
Hosts
Anik Singal
Greg Christiansen
Don’t Say That! The Book Launches Feb. 13th!
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