Inside The Episode
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In today’s episode of “Don’t Say That!” Greg and I dive into the FTC’s latest ruling on testimonials and reviews.
At first, I thought it was no big deal, but boy, was I wrong.
We break down what the FTC considers “fake” and why even well-intentioned marketers might be in hot water.
Here are the key takeaways from our chat:
- The FTC is cracking down on AI-generated reviews and testimonials…
- Buying positive or negative reviews is now explicitly banned…
- Insider reviews without proper disclosure are a big no-no…
- Modifying testimonials, even slightly, can land you in trouble…
- Review suppression tactics are firmly in the FTC’s crosshairs…
We also tackle some tricky questions about using testimonials in affiliate marketing and when you need to get updated releases.
Trust me, this episode is a must-listen if you’re using any kind of social proof in your marketing.
Hosts
Anik Singal
Greg Christiansen
Don’t Say That! The Book Launches Feb. 13th!
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