Should You Record & Save Your Sales Calls? Using a Document Retention Policy…
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Inside The Episode
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There is ONE part of your marketing business that could be filled with legal landmines.
Your sales call recordings.
In today’s “Don’t Say That” episode, Greg and I reveal the hidden legal dangers lurking in your customer conversations.
We cover a ton of ground, including…
- Why handing over call recordings to customers could be a MASSIVE legal risk…
- The sneaky way competitors might be trying to steal your sales scripts…
- How long you REALLY need to keep call recordings (and why it’s not as long as you think)…
- The dangerous myth of “FTC reasons” for withholding recordings…
- Why your document retention policy could be your best defense against regulatory nightmares…
But there’s good news. We cover how to handle your document retention policy the RIGHT way, including…
- The exact language to use when denying customer requests for recordings…
- How to implement a bulletproof document retention policy that protects you AND your customers…
- The unexpected way call recordings could violate privacy laws…
- Why deleting ALL your calls is just as dangerous as keeping them forever…
Whether you’re running a massive call center or just recording the occasional sales call, this episode is a must-listen.
Hosts
Anik Singal
Greg Christiansen
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