Inside The Episode
This episode of the Don’t Say That podcast is a bit of a fire alarm episode.
Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes.
In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers.
Yeah, they’re freezing bank accounts first and asking questions later.
Here’s what we get into:
- Why “scaling” language is now on the FTC’s radar
- The 7+ recent asset freeze cases and the pattern behind them
- How the FTC is bypassing rule changes and still winning in court
- Why marketers are most vulnerable when using income testimonials and “business in a box” claims
- How I’m selling out an event without a single dollar sign in the copy
Listen in and learn how to pivot your marketing fast before the FTC comes knocking.
Hosts
Anik Singal
Greg Christiansen
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