Inside The Episode
Disclaimers—every marketer loves them. We throw them under testimonials, slap them on sales pages, and assume they’ll magically protect us from the FTC. But here’s the problem…
They don’t work the way you think they do.
In today’s episode, Greg and I break down one of the biggest myths in marketing—how disclaimers actually function, and why they won’t save you if your claims aren’t compliant.
We cover…
- Why simply adding “results not typical” doesn’t protect you from the FTC.
- The four key elements you MUST have for a testimonial to be legally usable.
- What SUBSTANTIATION actually means (hint: a screenshot of earnings isn’t enough).
- How using big, atypical results can actually attract an FTC investigation.
- Why shifting from a results-based marketing model to a journey-based one is the smartest move you can make.
The bottom line? You can’t “disclose” your way out of a non-compliant claim.
Hosts
Anik Singal
Greg Christiansen
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