Inside The Episode
This might be the hardest lesson I’ve ever learned. The FTC hit me with fines mainly because our sales team kept asking one simple question.
And it’s 4 words long…
Here’s the thing – most marketers don’t realize this common sales tactic is actually considered an implied earnings claim by regulators. Even with a full-time paralegal and strict sales policies, we still got in trouble.
In this episode, Greg and I break down:
- The FTC views goal-setting questions as manipulative future pacing techniques…
- Our team missed this violation until Greg pointed it out…
- How to restructure your marketing to attract qualified customers upfront…
- Why targeting desperate customers often leads to non-compliant tactics…
- The right way to qualify prospects without asking about income goals…
I’ve completely changed how I handle sales calls now.
Instead of trying to dance around compliance issues, I focus on attracting customers who can make logical decisions about our products. The calls are easier, conversions are higher, and I sleep better at night.
Just straightforward conversations with qualified prospects. Trust me – your business will thank you for it.
Hosts
Anik Singal
Greg Christiansen
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