Inside The Episode
If you use the phone, Zoom, or one-on-one sales strategies, the FTC could be watching you closely.
And they just passed some major new rules that went into effect just a week ago that you need to know about.
In this week’s episode of “Don’t Say That!”, I sat down with compliance attorney Greg Christiansen, who has over 20 years of experience, to break down:
- The specific new record-keeping requirements the FTC is imposing on all telesales teams…
- What details you must now meticulously document for every single sales call…
- The shocking 5-year retention period the FTC is demanding for this call data…
- How failing to comply can result in the FTC unwinding your sales transactions…
- Steps you need to take immediately to update your CRM and sales processes…
The bottom line is these new telesales rules are extremely thorough, and most marketers are completely unaware they exist.
Don’t get caught off guard – listen to this episode to ensure you’re fully compliant before the FTC comes knocking.
Hosts
Anik Singal
Greg Christiansen
Don’t Say That! The Book Launches Feb. 13th!
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