Inside The Episode
If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit
If you use phone sales, you could be in the FTC crosshairs. Unfortunately, “telesales” has become one of the BIGGEST targets for regulators in 2024.
And there are 5 extremely common mistakes that many marketers are making during their sales calls.
Take it from me, if you don’t fix these ASAP, you could end up being sued by the FTC like I was. In my case, it all came down to 4 simple words my team was using during sales calls. I had no idea it was a violation, but it brought our company to its knees.
We cover the 5 biggest mistakes in depth during this episode. Plus, you’ll discover…
- Why asking about a prospect’s “goals” is a ticking time bomb…
- The shady way sales reps use “qualifications” to mislead customers…
- How false urgency and scarcity can backfire in a big way…
- The exact words you MUST say on every sales call to stay compliant…
Plus, you’ll get the inside story on how the FTC’s legal maneuvering has made phone sales their #1 target – and why relying on “loopholes” is a sure path to disaster.
The hard truth is, if you’re not training your sales team to avoid these mistakes, you’re playing with fire. All it takes is a handful of reps going “off script” to bring your whole operation crashing down.
But don’t panic.
In the episode, we lay out simple steps you can take today to protect yourself, including the exact language to use (and avoid!) on your calls.
If your business relies on phone sales, this is a must-listen episode…
Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit
Hosts
Anik Singal
Greg Christiansen
Don’t Say That! The Book Launches Feb. 13th!
Enter Your Info Below & Get Notified When We Launch…
Join Us At The Compliance Summit!
April 16-18, 2024
Worried about getting sued by the FTC or other regulatory agencies? Confused about what the rules really are? The good news is, you’re not alone. And we’re here to help.
At The Compliance Summit, we’ll spend 3 full days revealing EVERYTHING you need to know to protect yourself, your business and your assets.
By providing your information you agree to allow NAOAC, and/or its partners to contact you by mail, phone, email, or text even if the phone number is present on a state or national Do Not Call list. By submitting this information you agree to our Privacy Policy and Terms of Service.
Copyright @ 2024 NAOAC. All rights reserved. National Association Of Advertising Compliance., is a sales and marketing education and training company. We believe, with education, business leaders can be better prepared to make advertising and investing decisions. Success is dependent on external factors such as implementation and effort of the participating business. We do not make claims on what you should expect to make without training. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited.