The #1 Rule For Compliant Testimonials - Almost All Marketers BREAK It…
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Inside The Episode
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Testimonials are EVERYWHERE. After all, they’re one of the best tools marketers have at their disposal. There’s just one problem…
So many of them are completely non-compliant.
In today’s episode, Greg and I sat down to discuss the biggest problems marketers are overlooking when it comes to their testimonials. The biggest problem according to Greg? Now having a reliable method to track customer results.
And that’s just the start. During our conversation we also covered…
- The 3 steps marketers need to take to ensure their testimonials are compliant…
- Case Study: the brilliant surveys and check-ins BeachBody uses to collect client data…
- How to structure incentives for customers to share progress updates…
- Why bringing in third-party survey firms can bolster your credibility…
- And exactly how to structure your testimonials going forward to make sure they’re compliant…
Don’t run another testimonial without checking out this episode first!
Hosts
Anik Singal
Greg Christiansen
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