Almost Every Testimonial Is Non-Compliant - Here’s How To Fix That…
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Inside The Episode
There’s a harsh truth when it comes to TESTIMONIALS in marketing…
Almost all of them are non-compliant. Don’t get me wrong, most people aren’t trying to break the rules. But hardly anyone knows how to make sure their testimonials are actually compliant.
That’s where Greg comes in.
In today’s episode, Greg lays out the exact guidelines for properly structuring powerful yet fully compliant client stories in your marketing.
Greg first reveals the core “4 Commandments” required for any testimonial:
- How to create proper consent forms for every client…
- The concrete proof needed to substantiate even the most innocent claims……
- How to ensure that the “net impression” you give is actually legit…
- And how to properly disclose extraordinary results from clients.
To prove just how dangerous non-compliant testimonials can be, we dove deep into one specific industry that’s rife with violations: crypto trading.
The conclusion? Virtually no one follows the FTC’s rigid requirements (yet).
In this episode, we also went deep on…
- The forbidden practice of “cross-pollinating” testimonials between offers…
- Why even validated claims need extensive framing for context…
- The brilliant system BeachBody uses to systematically collect client transformation data…
The good news? While most aren’t using testimonials properly right now, Greg shows how a few quick fixes can solve your issues. Check it out!
Hosts
Anik Singal
Greg Christiansen
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