My ENTIRE FTC Story. From Day 1 to Today. The Bad, The Ugly & Even The PTSD…
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Inside The Episode
The day the FedEx package from the FTC arrived at my desk was one of the worst days of my life. But I never thought that what would follow over the next 18 months would be as truly painful as it was.
In this episode, I’m walking you through the entire journey. What led me there. The “mistakes” I made. The advice I ignored. And the invaluable lessons I’ve learned.
When I opened my mailbox to a 31-page FTC investigation announcement, I knew my $30 million a year business was in jeopardy.
Today, I’m giving you my RAW and exclusive insider’s look into the nightmarish 18-month compliance battle that ensued.
From having to instantly gut my thriving company, to the massive legal expenses and mental anguish, I share the ugly behind-the-scenes reality after one questionable earnings claim sentence landed me in regulatory crosshairs.
In this episode, I go deep into…
- My lawyer’s explanation of how implied earnings claims in sales calls can destroy you…
- The intimidating FTC financial disclosure and settlement processes…
- The insane learning process for substantiating even tiny claims with solid proof…
- The colossal business and personal costs involved…
- How I was able to persevere thanks to family and loyalty of my team…
I learned the hard way that even minor cracks in compliance can come back to devastate you.
My settlement and rebuilding journey have given me deep insights into the vital dos and don’ts for legally and ethically marketing a business today.
Today, my co-host Greg and I explain exactly where the regulatory trouble spots lie so you can dodge crippling fines and stay safely compliant.
Hosts
Anik Singal
Greg Christiansen
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