Inside The Episode
In today’s episode, Greg and Anik discuss the FTC’s latest moves against companies making exaggerated claims about AI services.
This isn’t just about AI, though. It’s about how marketers, in general, need to be super careful about the promises they make—whether it’s a tech tool, an e-commerce platform, or any other kind of business
We discuss the growing pressure on marketers to back up their claims and the very real consequences of not doing so.
There’s been a surge of investigations, and the FTC is watching AI closely. Spoiler alert: they don’t care about the tech. They care about what you’re promising!
Here’s what we covered in today’s episode:
- The most common marketing claims that are triggering FTC actions right now.
- A real-life case where exaggerated AI claims led to legal trouble.
- Why the FTC doesn’t care if you’re using AI—they care about your claims.
- How marketers ruin new technology by pushing it too far (and how to avoid that).
- Greg’s thoughts on why even software companies aren’t safe from FTC scrutiny.
If you’re using AI or making big claims about your product, you’ll want to listen to this one. The last thing you want is to end up on the FTC’s radar!
Hosts
Anik Singal
Greg Christiansen
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