Inside The Episode
It’s amazing how few marketers realize the mistakes they’re making…
In today’s episode, 20+ year FTC pro Greg Christiansen goes IN-DEPTH on the 5 key areas where he sees regulators focusing most of their attention right now.
No one knows more about what the FTC is doing than Greg. And he broke down the 5 most common mistakes he sees people getting slammed for by the government.
Some of the biggest mistakes?
- Unsubstantiated or false earnings claims in ads and testimonials…
- Not securing proper consumer consents and opt-ins…
- Deceptive continuity program disclosures…
- Overstating product investment requirements…
- Grossly inflating bonus package values…
Greg brought a TON of specific examples for each of these areas, and how these mistakes end up triggering government intervention.
If you don’t protect your business against these 5 proven legal liabilities, you leave the door wide open for FTC enforcement or other devastating legal action. Get clarity and answers you need in this info-packed episode now!
Hosts
Anik Singal
Greg Christiansen
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